GRIT Marketing is founded by Elise Wong, an all-round marketer with 10+ years of experience working in the marketing field. Elise started her career as a management trainee in New World Group, a Hong Kong conglomerate with focus on developer and retail marketing roles. With keen interests in arts and culture, Elise continued to infuse her commercial knowledge alongside retail and cultural industries with K11 Concepts, Tai Kwun (Funded by The Hong Kong Jockey Club) and multinational developer Goodman Group. 

Currently as a marketing consultant, Elise provides full-ranged marketing services, including project management, project tendering, branding strategies, social media management, bi-lingual copywriting, event management to clienteles spinning over developers, NGOs, cultural institutions, global fashion group, designer firms, material suppliers from Hong Kong, Singapore and Japan.